KOTRA Holds 'Overseas Expansion Briefing' for Consumer Goods and Services

[Asia Economy Reporter Jin-ho Kim] KOTRA announced on the 7th that it will hold the ‘Consumer Goods and Services Overseas Expansion Briefing Session’ for two days starting from the 14th at the InterContinental COEX Hotel in Seoul.

This seminar will be held together with the ‘2022 Korea Consumer Goods and Services Export Fair.’ It will feature presenters who are industry practitioners and experts in four fields: ▲consumer goods ▲distribution platforms ▲OTT ▲franchises, presenting global industry trends and overseas expansion strategies.

With the development of the OTT industry, opportunities for Korean movies, dramas, and entertainment programs to enter the global market have increased, raising worldwide interest in the K-lifestyle of Koreans depicted in these videos. Attention is especially focused on products consumed in daily life by Koreans, as well as franchise brands representing Korean dining culture such as Chimaek (fried chicken and beer), Samgyeopsal (grilled pork belly), and Tteokbokki. Accordingly, KOTRA has prepared this briefing session to review the current status of overseas expansion of consumer goods and services.

First, in the consumer goods sector, Kim Si-woo, Managing Director of Samjong KPMG, Lee Young-ah, Managing Director of CJ Olive Young, and Kim Hyung-taek, CEO of Digital Initiative Group, will present under the theme ‘Post-COVID Consumer Goods Trends and Digital Marketing Strategies.’ Practitioners from Amazon, eBay Japan, and others will also participate as presenters, sharing success cases through e-commerce platform entry and global marketing strategies.

Additionally, under the themes ‘Changes and Strategies in the OTT Market,’ ‘The Present and Future of K-Content,’ and ‘Achievements of OTT Content and Platforms,’ Lee Sang-won, Vice President of the Korean Media Management Association, Lee Hee-joo, Director of Content Wave (WAVVE), and Kim Yong-hee, Professor at Soongsil University, will participate as speakers. To share experiences of domestic franchise companies’ overseas expansion, Park Do-geun, CEO of Dookki Tteokbokki, Kim Deok-joo, Managing Director of Kyochon Chicken, and Lim Jae-won, CEO of GoPizza, will present their companies’ overseas expansion stories.

Jung Woi-young, Head of KOTRA’s Innovation Growth Division, stated, “When consumer goods and services are linked, they can create export synergy effects,” adding, “To expand results, we will secure distribution networks for consumer goods export companies and expand projects supporting overseas expansion of service companies.”

Meanwhile, the briefing session can be registered for both online and offline participation. Those wishing to attend can apply through the KOTRA website.

This content was produced with the assistance of AI translation services.