Samsung Electronics Launches 'SmartThings Energy' Service in Brazil

Samsung Electronics held an event for its 2022 air conditioner new products on the 1st (local time) at its Brazilian subsidiary showroom located in S?o Paulo, Brazil, and launched the 'SmartThings Energy' service.

[Asia Economy Reporter Kim Jin-ho] Samsung Electronics announced on the 1st (local time) that it held a 2022 air conditioner new product event in S?o Paulo, Brazil, and launched the 'SmartThings Energy' service.

The SmartThings Energy service allows users to monitor the power consumption of home appliances including air conditioners and check the estimated electricity bill. It greatly helps not only in effective power management but also in energy saving.

The SmartThings Energy service has started in Korea, the United States, the United Kingdom, and India, and Brazil became the fifth country to adopt it as the 'Wind-Free Air Conditioner' gained popularity.

The Wind-Free Air Conditioner, developed by Samsung Electronics in 2016, is the world's first product capable of comfortable cooling without direct airflow. It has received great responses not only in Korea but also in Brazil. Since the introduction of the Wind-Free Air Conditioner in Brazil in September 2020, Samsung Electronics' air conditioner sales in Brazil have recorded a high growth rate of about 40% annually.

Unlike Korea, Brazil has about 100 power companies supplying electricity, resulting in a complex tariff system and expensive electricity rates, creating demand for efficient power consumption management. Considering this situation, Samsung Electronics pursued a thorough localization strategy through active collaboration with local research institutes.

A separate server was operated to reflect different rate systems by region, and when using the service, users can select not only the country and region but also the local power provider.

Starting with Brazil, Samsung Electronics plans to expand the service to five additional Latin American countries including Mexico, Chile, Colombia, Peru, and Panama within this year.

Park Chan-woo, Vice President of Samsung Electronics' Home Appliance Business Division, said, "We hope the SmartThings Energy service will alleviate Brazilian consumers' concerns about electricity bills when using air conditioners," and added, "We will actively expand our business with various products and services in the Latin American air conditioning market in the future."

This content was produced with the assistance of AI translation services.