Hana Financial Group Announces Vision of 'Finance Connected to Everyone through Hanaro'... Also Implements Organizational Restructuring

On the afternoon of the 2nd, Ham Young-joo, Chairman of Hana Financial Group, is giving a presentation at the Vision Declaration Ceremony held at the Hana Financial Myeongdong Building in Jung-gu, Seoul. Photo by Hana Financial

[Asia Economy Reporter Song Seung-seop] Hana Financial Group announced on the 3rd that it held a group vision declaration ceremony at its Myeongdong headquarters and presented its mid- to long-term strategic goals. Along with the establishment of the new vision, a reorganization of the holding company was also carried out.

The vision, "Finance for Everyone Connected as One," represents the three major directions (Trust, Innovation, Platform) that Hana Financial Group aims to pursue. Based on a customer-centric philosophy, the strategy is to realize proper finance and lead convenience and change in the digital era. It also embodies the intention to implement an evolved financial platform through digital financial innovation and to realize various ideas in the optimal way.

As a new goal to achieve this, "O.N.E. Value 2030" was set. The meaning of "O.N.E" includes Our Value (customer value), New Value (social value), and Extra Value (innovation value), implying a transformation into a value-centered financial group rather than focusing on external growth.

This vision was established through a project involving about 12,000 employees over 11 months starting from June last year to build consensus among members. Surveys and in-depth interviews with employees, non-face-to-face metaverse workshops, customer advisory group feedback, external expert interviews, and consulting were conducted.

Reorganization in the holding company's corporate culture and strategy divisions was also implemented simultaneously. The Corporate Culture Cell under the Leadership Center was expanded into the Corporate Culture Team. Under the Group Digital Headquarters, the Digital Strategy Headquarters, Data Headquarters, and ICT Headquarters were organized. A New Business Strategy Team was newly established under the Group Strategy Headquarters to prepare for future industries such as the metaverse and blockchain.

Ham Young-joo, Chairman of Hana Financial Group, emphasized, "Finance for Everyone Connected as One will provide everyone with special experiences in daily life and connect a new world and prosperous future that everyone needs beyond finance," adding, "Let us concentrate the capabilities of the entire group and achieve the vision together."

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