Lotte ON and Lotte Department Store Launch ESG Eco-Friendly Campaign for Environment Day

Lotte ON and Lotte Department Store are conducting an ESG (Environmental, Social, and Governance) campaign this month to commemorate the 50th anniversary of Environment Day.

[Asia Economy Reporter Lim Chunhan] Lotte ON and Lotte Department Store announced on the 3rd that they will conduct an ESG (Environmental, Social, and Governance) campaign this month to commemorate the 50th anniversary of Environment Day.

This campaign was planned in line with ‘RE:EARTH,’ one of Lotte Shopping’s integrated ESG campaign brands and one of the five major ESG projects. RE:EARTH carries the meaning of creating a better Earth together with all stakeholders, and especially aims for Lotte Shopping to distribute eco-friendly products through responsible raw material sourcing and to eventually establish exclusive sales spaces for these products in the long term.

Lotte ON will operate the entire store under the RE:EARTH theme. To encourage customers to participate in eco-friendly activities, the RE:EARTH logo will be used to decorate the overall atmosphere of the application (app), and a separate RE:EARTH store will be created and introduced. The RE:EARTH store will promote various eco-friendly products and introduce three eco-friendly brands and related products every week.

Lotte Department Store will also carry out various eco-friendly activities. A total of six brands, including Market In You, 119 Leo, SEFH, Closet Share, Dear Earth, and I Wears Plastic, which sell products related to ESG, will participate and hold relay pop-up stores until August at the main store Young Plaza, Lotte Mall World Mall branch, Gangnam branch, and others. Additionally, from the 3rd to the 9th, six stores including the main store, Jamsil branch, and Gangnam branch will offer a 20% discount on animal welfare organic Korean beef products, and 16 stores in the metropolitan area will showcase antibiotic-free live shrimp.

A Lotte ON official said, “As the importance of value consumption spreads recently, Lotte ON and Lotte Department Store will conduct an ESG campaign throughout June to mark World Environment Day,” adding, “In line with the integrated ESG campaign brand RE:EARTH, we plan to introduce various eco-friendly brands and related products and encourage customers to participate in eco-friendly activities.”

This content was produced with the assistance of AI translation services.