Seven Eleven Collaborates with Eco-Friendly Brand LAR to Launch Earth Sneakers Special Edition

Earth Sneakers 7-Eleven Special Edition.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 2nd that it will exclusively release a limited edition "Earth Sneakers Special Edition" in collaboration with the eco-friendly fashion brand ‘LAR’.

The Earth Sneakers Special Edition is made from 99% eco-friendly materials, using approximately 7.5 PET bottles (500ml) per pair. It features a biodegradable outsole that decomposes more than 88% within 4 months when buried in optimal environmental conditions. This product is limited to 2,000 pairs and is reprocessed from recycled PET bottles into a knit material, offering high breathability and an ultra-lightweight design weighing less than 200g on one side, characterized by a soft wearing comfort.

To commemorate the collaboration with Seven Eleven, three types of patches including Seven Eleven’s own character Buni, the Seven Eleven logo, and an Earth-shaped shoe patch are provided, allowing customers to customize their own design. To reduce unnecessary waste, the shoe paper case has been replaced with an eco-bag made from recycled PET bottles.

A Seven Eleven representative said, “We are pleased to contribute even a small part to the virtuous cycle of resources through the sale of this product,” adding, “We will continue to carefully select meaningful products and strive to fulfill our social responsibility in line with the era of environmental consciousness.”

This content was produced with the assistance of AI translation services.