"Summer Vacation Preparation at 'On and the Beauty' - Lotte ON Celebrates 50 Days Since Launch"

Exclusive Launch of New Products for Summer and Vacation Season... Popular Summer Season Items Suggested
Up to 10,000 KRW Discount Coupons Every Wednesday and L Point Accumulation Benefits
May Beauty Sales Increased by 30% Year-on-Year, On and the Beauty Club Membership Surpasses 50,000

Lotte ON, 'On and the Beauty'.

[Asia Economy Reporter Yuri Kim] Lotte ON's 'On and the Beauty' is hosting a grand summer beauty festival.

Lotte ON On and the Beauty announced on the 1st that it will hold the 'On and the Beauty - My Summer Beauty Mate' event throughout June to celebrate 50 days since its launch. To help customers prepare for the summer vacation season, the event is planned with a different theme each week, including foundation, waterproof makeup, and sun care.

During the event period, discount coupons usable for beauty product purchases will be provided every Wednesday, and additional L.Points will be accumulated based on the purchase amount. A prize event will be held, offering various beauty-related products such as the 'Bespoke Cube Beauty Refrigerator' and 'LG Pra.L'.

Launched in April, Lotte ON On and the Beauty has been receiving positive responses by providing customers with various premium beauty experiences. In fact, since the launch of On and the Beauty, Lotte ON's beauty sales in May increased by 30% compared to the previous year, and the number of members joining the On and the Beauty membership club has exceeded 50,000 cumulatively.

The 'On and the Beauty Week' event held last month was also successfully concluded. As it became possible to remove masks outdoors, base makeup and color makeup products gained particular popularity, and overall beauty sales during the event period more than doubled. Sales from new customers who had no purchase history on Lotte ON in the past year but bought through On and the Beauty increased by 80% compared to the previous year, showing an effect of attracting new customers. The 'Travel Beauty Kit' event, which gave sample boxes to membership members, attracted participation from 10,000 customers.

Lotte ON stated that this event was prepared to express gratitude for the support customers have shown over the past 50 days. 'On and the Beauty - My Summer Beauty Mate' will showcase a large number of exclusive planned sets and new products that can only be experienced on Lotte ON. Until the 12th, in collaboration with the L.CAR Group, popular brands such as Est?e Lauder, Jo Malone London, and Bobbi Brown will offer discounted products, and L.Points up to 10,000 points will be awarded based on purchase amounts. When purchasing the so-called brown bottle, 'Est?e Lauder Advanced Night Repair Recovery Complex,' customers will receive a gift exclusive to Lotte ON, the 'Micro Essence' (100ml).

Various genuine full-size gift set products are also prepared. When purchasing 'Clinique Cheek Pop,' customers will receive a full-size 'Clinique Heather Pop' as a gift, and the 'Shiseido Glow Cushion + Cushion Refill + Mini Mascara Set' will be offered as an exclusive set. The 'Caudalie Hand & Lip Duo Set' (1+1) is sold for 15,000 KRW.

New products exclusively launched first on Lotte ON include the 'Fresh Perfume 5 Types Repackage' on the 1st, 'RMK Conditioning Fix Mist' and 'RMK First Sense Cooling Gel' on the 2nd, and 'Savon Wild Pear' on the 13th.

A 'Beauty Experience Group' that customers can directly participate in is also being conducted, providing opportunities to try popular brand products. After joining the exclusive membership On and the Beauty Club, participants can select their desired brand and apply. Up to 50 people per brand will be selected by lottery. Experience products include the 'Lagom Skincare Set,' 'Atelier Cologne Hemian Orange Blossom,' and 'V&A Man Essential Skincare Set.'

Hwang Hyung-seo, head of Lotte ON Department Store Marketing Team, said, "Since the launch of On and the Beauty, offering exclusive new product launches and exclusive set configurations, as well as providing various services such as the beauty experience group and premium gift wrapping, seems to have attracted customers' interest. In this event as well, we propose summer season products centered on beauty products and services that can only be experienced on Lotte ON. We hope customers prepare beauty products for the upcoming summer and vacation," he said.

This content was produced with the assistance of AI translation services.