Amorepacific Sulwhasoo Unveils 'Jaumsaeng Brightening Line'
[Asia Economy Reporter Moon Hyewon] Amorepacific's Sulwhasoo announced on the 31st that it will launch the ‘Jaumsaeng Brightening Line,’ which offers powerful elasticity and brightening effects.
The Jaumsaeng Brightening Line, presented in two types: ‘Jaumsaeng Serum Brightening’ and ‘Jaumsaeng Ampoule Brightening,’ is a complex brightening product that enhances skin elasticity and creates radiant skin.
Jaumsaeng Serum Brightening contains Ginsenomics™ that boosts the skin’s self-recovery power and fills skin elasticity, while Amorepacific’s patented ingredient Melasolv™ provides whitening efficacy to improve skin tone. Its light milky texture delivers a smooth finish without stickiness.
The watery Jaumsaeng Ampoule Brightening quickly absorbs into the skin and is a spot-focused care ampoule that effectively improves blemishes and dark spots. Melasolv™ helps reduce yellowish skin tones, and tranexamic acid, vitamin C derivative (EAE), and glycyrrhizic acid enhance skin condition. It also soothes temporary redness caused by external heat stimuli.
The Jaumsaeng Brightening Line is a gentle and effective daily brightening care product that can be used without burden. Using both the serum and ampoule together provides excellent improvement in skin tone, texture, radiance, and transparency.
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Sulwhasoo Jaumsaeng Serum Brightening will be available for purchase starting next month on the 1st at Sulwhasoo stores in department stores nationwide, Sulwhasoo flagship stores, Amoremall, Naver Sulwhasoo brand store, and through Amorepacific counselors.
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