GS Retail Signs Business Agreement with Goyang Cultural Foundation to Promote Performing Arts Culture
[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 30th that it has signed a business agreement with the Goyang Cultural Foundation to expand customer services and promote mutual cooperation through the advancement of cultural projects.
The Goyang Cultural Foundation currently operates performance venues such as Aram Nuri and Eoullim Nuri in Goyang City, which have attracted over one million visitors to date. Through this business agreement, the two parties agreed to strengthen collaboration for customer service enhancement, including ▲development of cultural content to increase brand value ▲planning of events and promotions.
As a member of the Goyang community, GS Retail plans to enhance its friendly image and brand value among residents and actively utilize its convenience store GS25 to provide performance discount coupons and service benefits from the Goyang Cultural Foundation.
Since 2015, GS Retail has been conducting various cultural projects such as the Music & Beach Festival. Through this cooperation with the Goyang Cultural Foundation, it plans to develop diverse collaborative programs for the development of local culture and arts and introduce various performance marketing initiatives.
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A GS Retail official said, “We are very pleased to proceed with cooperation with the Goyang Cultural Foundation, a leading cultural and arts institution in Korea,” and added, “GS25 will continue to faithfully fulfill its corporate social responsibility for the development of local culture and the arts.”
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