Lotte Department Store Launches Customer Participation Environmental Campaign

Launch of ESG Brand 'Reals'

Lotte Department Store employees are promoting the 'RE:EARTH' campaign in front of the Lotte Department Store main branch in Jung-gu, Seoul.

Lotte Department Store is strengthening its ESG (Environmental, Social, and Governance) activities ahead of 'World Environment Day' on June 5.

On the 30th, Lotte Department Store announced that it will launch the integrated ESG campaign brand 'RE:EARTH,' announced last year by Lotte Shopping, as an environmental campaign brand involving customer participation, and will begin full-scale activities starting in June.

RE:EARTH, themed 'Renew the Earth,' delivers eco-friendly messages through customer participation donation challenges, children's environmental art contests, and eco-friendly classes held at all branch cultural centers. It will also carry out the 'Beachcombing Project,' which involves visiting marine litter issue areas to conduct environmental cleanup activities.

The donation challenge will be held from June 1 to 23 through the Lotte Department Store application (app). For each customer click, 1,000 KRW will be accumulated and donated by Lotte Department Store. This will raise funds for environmental protection, which will be donated to environmental foundations and used for various environmental protection activities. An 'Online Environmental Art Contest' for children will also be held. Registration is open on a first-come, first-served basis for up to 5,000 participants on the Lotte Department Store website starting May 31.

For environmental cleanup activities, visits to beaches are also planned. In August, Lotte Department Store will operate the beachcombing booth 'RE:EARTH Market' at Woljeong-ri Beach in Jeju and Junggwangjeong Beach in Yangyang, Gangwon-do, where waste issues have arisen due to a surge in visitors.

The scope of the 'RE:JOICE' campaign will also be expanded. The social contribution campaign RE:JOICE will broaden its target from women to men and women of all ages, families, and pets, upgrading to a campaign that supports everyone's self-esteem, dreams, and challenges.

This content was produced with the assistance of AI translation services.