Shinsegae Department Store Establishes Standards for Eco-Friendly Packaging

Shinsegae Department Store's models are showcasing an 'eco-friendly plant cultivation kit' made using coffee grounds.

Shinsegae Department Store is transforming into an eco-friendly department store through the practice of 'Zero Waste.' To mark Environment Month, Shinsegae announced on the 30th that it will carry out the 'Better Choice, Better Future' campaign from June 1 to 23, which includes donating upcycled products and introducing eco-friendly items, establishing the industry's first in-house eco-friendly packaging standards.

Shinsegae created eco-friendly packaging standards with the goal of 'Plastic Zero · 100% Recyclable Packaging.' The standards classify packaging into five grades?Excellent, Good, Average, Poor, and Very Poor?based on the use of recycled materials and recyclability rates. Shinsegae plans to use only packaging materials rated at least Good in its stores going forward.

On July 3, the food hall at Shinsegae Gangnam Store will introduce eco-friendly paper made from sugarcane fiber called 'Bagasse Pulp,' which will later be expanded to all stores. Shinsegae expects this to reduce plastic usage by 25 tons annually. The company plans to sequentially introduce eco-friendly packaging across all genres within the department store, including fashion and accessories.

At nine stores including Shinsegae Main Store, Gangnam Store, and Times Square Store, used ice packs will be collected to produce cooling mats, which will be donated to animal protection organizations. At Shinsegae Gangnam Store, Shinsegae and Levi's have collaborated to produce and sell 'Mini Pubilla,' Shinsegae Department Store's own character made from recycled denim. At Shinsegae Uijeongbu Store, customers who spend over 30,000 won will receive an eco-friendly plant cultivation kit as a gift.

Son Young-sik, CEO of Shinsegae Department Store, said, "We will lead not only in environmental efforts but also in social contribution activities, becoming a pioneering ESG (Environmental, Social, and Governance) company."

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