Shinsegae Duty Free, Overseas Incentive Tourists Return to Myeongdong Store After 2 Years

In the Shinsegae Duty Free Myeongdong branch, incentive tourists from a Vietnamese medical device manufacturer are taking commemorative photos.

[Asia Economy Reporter Lim Chunhan] Shinsegae Duty Free announced on the 27th that overseas incentive tourists visited the Myeongdong branch again after 2 years.

Incentive tourism is a travel program provided by companies as a reward to employees who have achieved excellent performance, characterized by low personal expenses and higher spending related to shopping.

The tourists who visited this time were about 30 people from a Vietnamese medical device manufacturer, who visited at 3 PM, enjoyed shopping for about 2 hours, and then left. At 5 PM, about 20 incentive tourists from the same company's Thailand branch also visited the Myeongdong store.

A Shinsegae Duty Free official said, "Starting with this group of incentive tourists, we expect a significant increase in visits from Southeast Asian tourists who have been suppressed for the past 2 years."

This content was produced with the assistance of AI translation services.