CJ CheilJedang Launches Premium Meat Processing Brand 'Yukgongyuk'

Introducing 3 Types of Sausages Including ‘Yukgongyuk (六工肉) Double Aging’ Frank, Kielbasa, and Whole Frank
Popup Store Open at Yeouido IFC Mall CJ The Market Until June 12

[Asia Economy Reporter Koo Eun-mo] CJ CheilJedang announced on the 26th that it is launching a premium deli brand 'Yukgongyuk (六工肉)' and introducing three new products of 'Yukgongyuk Double Aging Frank'.

Yukgongyuk means 'deli meat with six meat processing techniques combined with modern tastes.' The brand philosophy reflects the intention to present a new food culture to consumers seeking diverse experiences in food.

The three new products?frank, kielbasa, and whole frank?are versatile for use as main dishes or snacks during brunch, camping, and more. The horseshoe-shaped kielbasa pairs well with barbecue or camping. The whole frank is ideal for hot dogs or kimbap.

While preserving the authenticity of handcrafted ham, the products maximize flavors preferred by Koreans, rich meat juices, and a popping texture. They are distinguished from existing European-style hams, which have strong and stimulating tastes and aromas that divide consumer preferences.

CJ CheilJedang will operate a 'Yukgongyuk Double Aging' pop-up store at CJ The Market located in IFC Mall, Yeouido, Seoul, until the 12th of next month. Customers who post certification shots of purchased Yukgongyuk products or deli items inside the store on social networking services (SNS) with hashtags will be entered into a draw to win prizes such as hotel suite accommodation vouchers.

A CJ CheilJedang official said, "As outdoor activities increase, demand for enjoying handcrafted-style deli meat during camping or brunch will also grow. We will continue to strive to introduce various products that meet consumer tastes and expectations."

This content was produced with the assistance of AI translation services.