LG OLED Evo Participates in 'Art Fair Frieze New York'... "Incorporating NFT Art"

LG Electronics is participating in the international art exhibition Frieze New York, held in New York, USA, from the 18th to the 22nd local time, showcasing various works by Kevin McCoy, the creator of NFTs, on OLED TVs. LG Electronics models are appreciating the artist's NFT artworks displayed alongside the OLED Evo Gallery Edition.

[Asia Economy Reporter Jin-ho Kim] LG Electronics announced on the 19th that it will participate in one of the world's top three art fairs, the 'Frieze Art Fair,' showcasing irreplaceable token (NFT) artworks with differentiated picture quality and design using LG OLED Evo.

LG Electronics is participating in the international art exhibition Frieze New York, held for five days from the 18th local time at The Shed, a cultural arts center located in Manhattan, New York, USA. In the VIP lounge on the 8th floor of the exhibition hall, a gallery was created using a total of 18 innovative displays including ▲LG OLED Evo Gallery Edition ▲LG OLED Evo Objet Collection ▲Transparent OLED Signage.

At this exhibition, LG Electronics collaborated with digital artist Kevin McCoy, famous as the pioneer of NFT art. The artist presents works on OLED displays including Quantum, the world's first NFT artwork introduced in 2014, and the Quantum Leap series, a new NFT work unveiled for the first time this year.

The delicate picture quality expression of LG OLED Evo, overwhelming contrast ratio, and immersive black accurately represent the artist's works, which add vivid colors and various graphic effects on a black background. In particular, the extra-large screen created by placing two 77-inch (approximately 195 centimeters diagonal) OLED Evo Gallery Edition (77G2) units side by side offers a viewing experience that cannot be felt on other TVs.

The Frieze Art Fair is considered one of the world's top three art fairs representing contemporary art, along with France's FIAC and Switzerland's Art Basel. Previously, in October last year, LG Electronics collaborated with world-renowned contemporary artist Damien Hirst at the Frieze Art Fair held in London, UK, featuring OLED TVs.

LG Electronics is actively expanding the OLED Art Project, which broadens collaborations in the art field by leveraging the strengths of self-emissive OLED technology. LG OLED TVs express delicate and natural colors without exaggeration. They effectively convey the colors and details intended by the artist, making them the optimal TV for appreciating artworks.

Oh Hye-won, Executive Vice President and Head of HE Brand Communication at LG Electronics, said, “Through the OLED Art Project, which expands the premium customer experience of LG OLED TVs, we will solidify our leadership as a premium brand that inspires art.”

This content was produced with the assistance of AI translation services.