11st Opens Gourmet Specialty Hall 'Tasty11'... "Targeting the MZ Generation"
[Asia Economy Reporter Lim Chun-han] On the 13th, 11st announced the opening of 'Tasty11,' a gourmet specialty section targeting 'Home-sulraeng' consumers who enjoy trendy gourmet food at home.
At Tasty11, there are sections such as ▲Farmers Market (seasonal ingredients, fresh products directly delivered from production areas) ▲Gourmet Shop (popular foods on social networking services (SNS) sought by early adopters) ▲Local Restaurants (meal kits from famous restaurants nationwide) ▲Desserts, introducing about 130 products.
Representative products include Samhaejinmi Guryongpo Premium Boiled Red Crab, Organic European Wrap Vegetables, Mint Chocolate Injeolmi, Lukt Yogurt, Gourmet Italian Frozen Burrata Cheese, and Morning One Cup Royal Milk Tea Base.
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An 11st official said, “From the handmade specialty section opened in March to this gourmet specialty section, we are successively introducing unique specialty sections that reflect the tastes of the MZ generation (Millennials + Generation Z) and lead the latest trends,” adding, “We will continue to strengthen product competitiveness.”
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