Market Kurly, Watermelon Live Commerce Event... One Whole for 9,900 Won

Market Kurly Watermelon Live Commerce Event in Progress.

[Asia Economy Reporter Jeon Jinyoung] Market Kurly is holding an event to sell watermelons through live commerce.

According to Market Kurly on the 12th, the live special price event will be held for one hour from 11 a.m. on the Market Kurly application (app) and PC homepage. They will sell ‘Matitneun House Watermelon’ (over 5kg), grown by domestic farms with a sweetness of about 10 brix or higher, at 9,900 KRW, which is a 46% discount from the regular price. The watermelon products introduced through the live special price are only available for order in the Saetbyeol delivery area, and only one per person can be purchased in limited quantities.

The broadcast will feature Kim Shinhee, the MD in charge of watermelons at Market Kurly, and Lee Junggu, a master of agricultural technology who directly produced the watermelons. They will introduce the main features of ‘Matitneun House Watermelon’ such as freshness, taste, and size, and communicate with customers in real time. Customers can watch the house watermelons curated directly by Market Kurly through the live video, ask questions about the products in real time, and make purchases after confirming their inquiries.

A quiz event will also be held during the live special price broadcast. The quiz is prepared with content that can be easily answered by those watching the live special price, and the first 100 correct respondents will receive 5,000 KRW in reward points.

Market Kurly plans to continue holding live special price events when it can provide customers with a more effective shopping experience by delivering product information directly from the field by related personnel.

Chosunik, Market Kurly leader, said, "We prepared the live special price not only to convey the vivid scenes of the production site and the expertise of the producers but also with the thought that customers can better understand the products before purchasing." He added, "We will continue to try various approaches so that customers can have a more satisfying shopping experience at Market Kurly."

This content was produced with the assistance of AI translation services.