Lotte Home Shopping Gifts Longevity Photo Shoot to Elderly Living Alone for Family Month

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 12th that it held a free longevity photo shoot event by inviting elderly people living alone in the Yeongdeungpo area in celebration of Family Month.

At this event, 30 elderly people living alone, along with officials from Lotte Homeshopping and the Yeongdeungpo-gu Social Welfare Council, participated. Hair and makeup services, photo shoot costumes were provided, and a professional photographer was hired to conduct the photo shoot. The photos taken will be professionally retouched and printed, then framed and delivered.

Meanwhile, since 2015, Lotte Homeshopping has been conducting a community contribution activity called ‘Hope Suragan’ targeting underprivileged groups in the Yeongdeungpo area where its headquarters is located. Hope Suragan is a side dish sharing activity that regularly prepares side dishes every month and delivers them to underprivileged groups in the area. So far, a total of 304 sessions and about 52,000 side dishes have been supported, and during Lunar New Year and Chuseok, employees prepare and deliver food.

A Lotte Homeshopping official said, “We held the longevity photo shoot event for local elderly people who do not have even a proper photo due to economic burdens in celebration of Family Month,” and added, “We plan to continue expanding social contribution activities that can empathize and communicate with underprivileged neighbors in the community.”

This content was produced with the assistance of AI translation services.