"Spring Exercise Demand Expansion" Orion Achieves Record Monthly Sales for 'Dr. You Protein Bar'

[Asia Economy Reporter Eunmo Koo] Orion announced on the 12th that its ‘Dr. You Protein Bar’ recorded sales of 2.5 billion KRW in April, an increase of more than 45% compared to the same period last year. This is the highest monthly sales to date, exceeding 1 billion KRW, the benchmark for hit products in the food industry, by more than double.

The company analyzed that the demand for Dr. You Protein Bar surged as more fitness enthusiasts returned to gyms following the lifting of social distancing measures and the spring self-care trend. Additionally, the strategy of steadily expanding consumer touchpoints through sports marketing linked to bodybuilding, marathons, and other activities was also effective.

Orion launched Dr. You Protein Bar in 2019, focusing on the growing interest in protein among young people who increasingly prioritize health management. The product is characterized by providing 12g of protein, equivalent to two eggs, in a convenient form. In 2020, they also introduced products such as ‘Dr. You Drink Protein’.

An Orion representative said, “As exercise and self-care trends are expected to continue, we will strengthen our market leadership by launching protein-enhanced product lines that meet consumer needs according to TPO (time, place, occasion).”

This content was produced with the assistance of AI translation services.