On the 12th, a customer is purchasing a Giant Chicken Box at the convenience store CU.

On the 12th, a customer is purchasing a Giant Chicken Box at the convenience store CU.

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[Asia Economy Reporter Lim Chun-han] With the recent lifting of social distancing measures, convenience store chicken has become very popular in parks, stadiums, and other locations.


According to CU on the 12th, chicken product sales from the 1st to the 10th of this month increased by 56.7% compared to the same period last month. By commercial area, parks showed the highest growth rate at 6.7 times, followed by stadiums at 4.8 times, and residential homes at 2.4 times.


In particular, the Giant Chicken Box, which offers a well-rounded combination of high-quality chicken and side menus, gained popularity through word of mouth, with sales last month surging 7 times compared to the previous month.


Among customers purchasing chicken products, 7 out of 10 also bought alcoholic beverages such as beer, wine, and soju. In addition to alcohol, sales of carbonated drinks, snacks, ice cream, and cup ice also increased.



A BGF Retail official said, “As the season for enjoying chicken and beer (chimaek) begins in earnest, we plan to expand the release of related products so customers can enjoy delicious chicken at reasonable prices at nearby CU stores. We will also prepare a variety of summer seasonal products such as beer and ice cream to help customers enjoy this summer.”


This content was produced with the assistance of AI translation services.

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