"Human-Like Autonomous Driving" Hyundai Motor's Level 4 Technology Vision Revealed

Captured scene from Hyundai Motor autonomous driving campaign video

[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Company unveiled a global campaign video on the 11th that conveys its customer experience vision for Level 4 autonomous driving technology. Level 4 refers to a stage where the vehicle's automated system perceives and judges situations to drive, and can handle emergencies independently without driver intervention.

The video is titled "The Beginning of New Autonomous Driving Resembling the Human Heart." It tells the story of an autonomous driving technology researcher developing autonomous driving technology based on the Ioniq 5 while thinking of his family. The direction was set to deliver a mobility solution imbued with humanity.

The first episode depicts the researcher recalling how his father always prioritized others and drove safely while developing the autonomous vehicle. In the video, the autonomous vehicle recognizes bicycles and responds accordingly, performing unprotected left turns at intersections. The second episode shows the protagonist’s daughter and her friends being reminded to wear seat belts and the vehicle automatically rerouting upon recognizing a construction zone.

Captured scene from Hyundai Motor autonomous driving campaign video

The company explained, "We wanted to convey the message that the vehicle protects occupants and drives carefully in any situation," adding, "It demonstrates a mobility solution that even minors and those who find it difficult to drive themselves can use with confidence."

The video was released not only on domestic YouTube channels but also in 11 overseas countries with high consumer acceptance of autonomous driving, including the United States, Germany, the Netherlands, and Japan. Cho Won-sang, head of Hyundai Motor’s Marketing Division, said, "We will strive to make people feel familiar with this new mobility that will be used in everyday life, no longer something seen only in science fiction movies."

This content was produced with the assistance of AI translation services.