GS25 Launches Halal Guys Chicken Platter... "Targeting MZ Generation"

Halal Guys Chicken Platter and Combo Platter sold at GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 11th that it will introduce halal food targeting the MZ generation (Millennials + Generation Z) seeking unique experiences and exotic foods.

The Halal Guys Chicken Platter is a product that uses the same raw materials as those used in Halal Guys' directly operated stores in Korea, perfectly replicating the in-store menu. The product package individually wraps chicken, white sauce, hot sauce, lettuce, onions, bell peppers, yellow steamed rice, and bread, allowing customers to combine them according to their preferences. On the 17th of this month, the Halal Guys Combo Platter will also be introduced.

GS25 expects halal food, which undergoes stringent certification processes and strict distribution procedures beyond general products, to gain popularity among the MZ generation who are increasingly interested in health and value consumption due to growing attention to the safety of raw materials.

Meanwhile, a Wasabi Crab Bagel Sandwich, which is gaining popularity as a brunch menu item, will also be launched. This product contains bagel, sliced ham, wasabi crab mayo salad, and green lettuce.

A GS Retail official said, “We developed halal food and bagel-related products to offer unique items to customers seeking safe and exotic foods. We will continue to introduce carefully selected products that replicate the authentic taste experienced abroad.”

This content was produced with the assistance of AI translation services.