"Contains Vitamin B" Woongjin Foods Launches 'Victoria Vitabi'
[Asia Economy Reporter Eunmo Koo] Woongjin Foods announced on the 10th that it will launch 'Victoria Vitavi' as a new lineup of enhanced sparkling beverages.
Victoria Vitavi is characterized by its carbonation and blood orange flavor. It contains ingredients such as vitamin B1, niacin (B3), pantothenic acid (B6), and vitamin B6. The sparkling water brand 'Victoria,' launched in 2015, has shown an average annual sales growth rate of about 70%. Last year, the company launched a brand that added functional ingredients to sparkling water and currently has 18 lineups.
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A Woongjin Foods official said, "Victoria Vitavi is a product that harmoniously combines vitamin B, carbonation, and blood orange," adding, "Victoria will continue to introduce various products tailored to consumer preferences and communicate through diverse marketing activities."
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