O'Sulloc Launches Sejak Haecha Campaign 'Guardians of the Tea Fields'

[Asia Economy Reporter Moon Hyewon] Osulloc announced on the 9th that it will carry out the campaign ‘Guardians of the Tea Fields’ in collaboration with fake artist SAMBYPEN (Kim Sedong) to commemorate the launch of ‘Sejak’ Haicha.

The Guardians of the Tea Fields campaign was designed so that customers can naturally learn about Sejak and Osulloc Haicha ‘Golden Pick’ while enjoying the content. In particular, the collaboration with SAMBYPEN, who is loved for creating unique colors and distinctive characters, emphasized communication with the MZ generation.

Sejak is also called Jakseolcha (雀舌茶) because the tip of the leaf resembles a sparrow’s tongue. The main character of the campaign was also created based on three sparrows guarding the Osulloc tea fields.

The artwork created with SAMBYPEN can be seen throughout Osulloc stores. The Tea House Bukchon store decorated the glass front with images of the Guardians of the Tea Fields, and the Jeju Osulloc Tea Museum is exhibiting graffiti works that SAMBYPEN created on site.

The Golden Pick Sejak has been available for purchase at tea houses, tea shops, and Osulloc Mall nationwide since that day. From 2 p.m. on the same day, adding the Osulloc KakaoTalk channel also allows you to receive the ‘Guardians of the Tea Fields limited emoticons.’

This content was produced with the assistance of AI translation services.