Lotte Hi-Mart Releases Hot Concert Content... "Bringing Songs to Customers as Gifts"

On the 6th, Lotte Hi-Mart will release the first episode of "Let's Go to Hi-Mart, Hot Concert for You."

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 6th that it will release the first episode of its online concert content, "Let's Go to Hi-Mart, Hot Concert for You."

This video was created by visiting the wedding venue of a real couple getting married in May to present a congratulatory performance and produce the video. The acoustic duo band "The Ade" performed their representative song "Myohae, Neowa." The video harmoniously captures the outdoor wedding venue scenery, the bride and groom, guests, and the beautiful song. It can be viewed on Lotte Hi-Mart's official YouTube channel and social media (SNS).

Lotte Hi-Mart plans to release a total of four episodes this year. They will collect stories matching specific themes and visit the winners' daily lives to present concerts. They collaborate with artists who have music and voices suited to the themes and stories. The second episode will accept stories from customers preparing surprise events for their loved ones. Stories can be submitted from the 17th to the 31st of this month on the Lotte Hi-Mart online shopping mall event page.

A Lotte Hi-Mart official said, "Through 'Let's Go to Hi-Mart, Hot Concert for You,' we aim to communicate more closely with customers, share precious moments, and gift memories," adding, "During the remaining period, we will continue to collect customer stories matching various issues and events and visit with talented singers for wonderful concerts."

This content was produced with the assistance of AI translation services.