Seven Eleven Launches Im Chang-jung Misutgaru Honey Makgeolli... "Targeting MZ Generation"

On the 6th, a model is introducing 'Lim Chang-jung Misutgaru Honey Makgeolli' at the convenience store 7-Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 6th that it will launch ‘Im Changjeong Misutgaru Honey Makgeolli,’ a product based on the popular menu of a franchise barbecue restaurant operated by singer Im Changjeong.

This product was created by adding rich and savory misutgaru, made by mixing 20 kinds of grains into makgeolli, and sweet royal honey. When enjoyed with spicy food, the flavor of the savory misutgaru and sweet honey can be experienced more intensely. The alcohol content is 6.0%.

It was made using a recipe developed directly by Im Changjeong and is gaining great popularity among Generation Z (Millennials + Generation Z). Starting with the introduction of this product, Im Changjeong Soju (Sojuhanjan) is scheduled to be additionally launched in July.

A Seven Eleven official said, “As customer interest in various types of alcoholic beverages has recently increased, we strategically introduced this product,” adding, “Since it is a menu popular among the MZ generation, we expect a good response and will continue to strive to introduce related products in the future.”

This content was produced with the assistance of AI translation services.