Google and Cafe24 Join Forces to Support Domestic E-commerce Sellers' Overseas Expansion

[Asia Economy Reporter Seungjin Lee] Google announced on the 4th that it will jointly hold a special event as part of the ‘Think Commerce’ event for online business operators and marketers with the global e-commerce platform Cafe24 on the 10th. This event was prepared to support domestic e-commerce sellers in expanding overseas.

Google and Cafe24 have been collaborating since last year. Cafe24 completed the integration of the API (Application Programming Interface) with Google Ads. Through this, online business operators can register products via the ‘Google Merchant Center’ and directly create and manage ‘Google Smart Shopping Campaigns’ within Cafe24’s user interface.

Online business operators can promote product sales and analyze sales performance through free product listings on Google Ads and Google Smart Shopping Campaigns. Additionally, through this collaboration, Google and Cafe24 plan to help online business operators connect with more potential customers in a timely manner via Google and YouTube.

Kim Kyunghoon, President of Google Korea, stated, “Through cooperation with Cafe24, Google will serve as a reliable stepping stone for Korean sellers showcasing competitive products to gain attention and accelerate sales growth not only in the domestic e-commerce market but worldwide.” He added, “Google planned this collaboration with Cafe24 and the special Think Commerce event to provide consumer insights and digital marketing strategies.”

Lee Jaeseok, CEO of Cafe24, said, “Through various collaborations with Google, we are providing a business environment where numerous companies can succeed worldwide,” and added, “The increasingly popular Korean Wave combined with e-commerce infrastructure is expected to become a significant export opportunity across the industry.”

This content was produced with the assistance of AI translation services.