Shinsegae Food Launches New 'Wellness' Bakery Products... "Caring for Health and Nature Together"

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 4th that it has launched bakery products with a 'wellness' concept, including two types of 'healthy bread' developed in collaboration with Dr. Kitchen, a health-specialized food company, and the 'Woorimil Madeleine Set' using eco-friendly packaging.

Shinsegae Food introduced two types of bread: 'Plant-based Pumpkin Bread' and 'Konjac Whole Grain Bread.' The Plant-based Pumpkin Bread is made primarily with plant-based ingredients without butter, milk, or eggs, catering to the vegan consumer trend. It offers a healthy sweetness from the natural flavor of pumpkin and is baked using the tangzhong method to provide a soft and chewy texture. The Konjac Whole Grain Bread is a new concept konjac bread made with konjac and nine kinds of grains, delivering a savory taste. It contains 4.7g of dietary fiber per 100g, making it a good option for a balanced meal replacement. Both breads are sold at bakery stores inside Emart nationwide and on SSG.com, priced at 4,480 KRW and 4,680 KRW respectively.

Shinsegae Food also launched the eco dessert 'Woorimil Madeleine,' made with domestically produced wheat flour and packaged in eco-friendly containers. The eco-friendly container is made from 'bagasse pulp,' an eco-friendly paper material derived from the fibrous residue left after extracting sugar juice from sugarcane. The madeleines come in three flavors: plain with lemon, sweet and rich chocolate, and subtly fragrant black tea, priced at 8,980 KRW.

A Shinsegae Food representative said, "Recently, consumer demand for bakery products made with healthy ingredients and eco-friendly packaging has increased," adding, "We plan to continue enhancing our bakery expertise focused on health and the environment and expand our product lineup with wellness concepts."

This content was produced with the assistance of AI translation services.