CJ Olive Young Signs Business Agreement with Korea Tourism Organization... "Launching Efforts to Attract Tourists"

Olive Young is holding a K-Beauty special exhibition themed around travel on its own direct overseas purchase platform, Global Mall, until the 24th of this month.

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 3rd that it has signed a business agreement with the Korea Tourism Organization to globalize K-Beauty and revitalize inbound tourism.

Until the 24th of this month, the two organizations will hold a K-Beauty special exhibition themed around travel on Olive Young's own direct overseas purchase platform, Global Mall, and the Korea Tourism Organization's website. This event introduces 12 representative domestic tourist destinations carefully selected by the Korea Tourism Organization, centered on the theme of Korea's colors and scents. Alongside this, visitors can explore representative K-Beauty products recommended by Olive Young. Through a daily roulette event, discount coupons worth 20,000 KRW usable on Olive Young Global Mall will be provided.

Starting with this special exhibition, the two parties plan to gradually expand their partnership to attract foreign tourists. In particular, various collaborative projects will be carried out at major Olive Young stores in line with the full-scale resumption of inbound tourism.

A representative from the Korea Tourism Organization stated, “We plan to continuously promote collaborative projects by opening the organization's accumulated customer data and cooperating with various fields beyond tourism. We hope that this collaboration with Olive Young will serve as an opportunity for global K-Beauty consumers to choose Korea as the first country they want to visit after COVID-19.”

An Olive Young representative said, “We expect this business agreement to bring new vitality to the domestic cosmetics market in connection with the endemic (periodic outbreak of infectious diseases). Through Global Mall, we will induce interest in Korean tourism and provide opportunities for tourists visiting Korea to experience K-Beauty, continuing our efforts to globalize Korean cosmetics.”

This content was produced with the assistance of AI translation services.