Shilla Hotel Collaborates with Perez Project... Meet Dona Huangka Dacquoise

Seoul Shilla Hotel's 'Dona Huanca' Dacquoise Package.

[Asia Economy Reporter Jeon Jinyoung] Seoul Shilla Hotel is expanding its scope from 'art to view' to 'art to collect.'

According to Shilla Hotel on the 3rd, Seoul Shilla Hotel, which attracted the attention of the MZ generation (Millennials + Generation Z) last November by launching an 'art-tech' product that combines art, leisure, and investment, has now partnered with 'Peres Projects.' The distinctive feature is that artworks are applied to the hotel's existing products to increase their collectible value.

Seoul Shilla Hotel has teamed up with the German gallery company Peres Projects to introduce the 'Open Your Art' package. Based in Berlin, Germany, Peres Projects was established in 2002 and is a gallery showcasing unique and fresh artists' works.

Users of the Open Your Art package receive a limited edition product featuring the work of Peres Projects' exclusive artist Donna Huanca applied inside the dacquoise package from Seoul Shilla Hotel’s bakery 'Pastry Boutique.' Donna Huanca is an American performance artist who collaborated with Louis Vuitton in 2021 to design the Attica Capucines bag. The artwork used this time, 'Dance Behind the Cave,' reveals her characteristic dynamic colors and energy.

The new art-integrated staycation package 'Open Your Art' includes one night’s stay, the Pastry Boutique Artist Edition Dacquoise (6 pieces), and access to the fitness center and indoor swimming pool, and is available until the 11th of this month.

A representative of Seoul Shilla Hotel said, "Through marketing activities that harmoniously blend the hotel and art, we provide customers with new enjoyment and insights," adding, "We will lead hotel culture integrated with various arts, from masterpieces by masters to works by promising newcomers."

This content was produced with the assistance of AI translation services.