Spent 6.8 Trillion Won on Major Delivery Apps in Q1 This Year
Women in Their 30s Found to Make the Most Payments
[Asia Economy Reporter Kim Cheol-hyun] The estimated payment amount for major domestic delivery apps in the first quarter of this year reached 7 trillion KRW. This is the largest quarterly estimated payment amount ever recorded.
On the 3rd, app analysis service WiseApp announced the estimated payment amount for major domestic delivery apps in the first quarter of 2022. WiseApp conducted a sample survey of amounts paid by Koreans aged 20 and over using credit cards, debit cards, account transfers, and micropayments. As a result, the combined estimated payment amount for Baedal Minjok, Yogiyo, and Coupang Eats in the first quarter of this year was 6.8 trillion KRW, marking the highest quarterly payment amount ever.
The quarterly payment scale for delivery apps has continuously grown from 800 billion KRW in the first quarter of 2018. It increased sharply starting from the first quarter of 2020, when COVID-19 began. It rose to 6.6 trillion KRW in the third quarter of last year, dipped slightly to 6.1 trillion KRW in the fourth quarter, but recovered this year to set a new record. By year, it grew from 3.9 trillion KRW in 2018 to 7 trillion KRW in 2019, 12.9 trillion KRW in 2020, and 23.4 trillion KRW in 2021.
According to the combined number of payers for the three major delivery apps in March, 43% were male and 57% were female, showing that women paid more. By age group, 20s accounted for 23%, 30s for 37%, 40s for 25%, and 50 and above for 15%, with the 30s having the highest number of payers.
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This survey excludes payment amounts from teenagers, phone orders, on-site payments, simple payments, KakaoTalk ordering, and other small to medium-sized delivery apps. It is based on the payment details displayed in consumers' payment records, and does not include amounts paid by corporate cards, corporate account transfers, inter-company transactions, cash, gift certificates, or simple payments. Therefore, WiseApp explained that the actual payment scale of delivery apps is larger.
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