Hoegaarden Wears a 'New Outfit'... Complete Package Design Renewal

[Asia Economy Reporter Song Seung-yoon] OB Beer announced on the 2nd that Belgian wheat beer Hoegaarden will completely change its product package design.

This renewal applied a 'family look' design that consistently integrates the design of all products. It emphasized brand identity and arranged the logo, product name, and flavor description phrases in a unified manner. The colors and main ingredients for each product were changed to intuitive designs so that the characteristics of each product are clearly revealed.

The products with the new design will be introduced first in Korea, which ranks first in the world in Hoegaarden consumption. The package design of all bottle and can products of all sizes will be replaced and will be sequentially introduced nationwide at large supermarkets, convenience stores, and restaurants from early this month.

The Hoegaarden brand manager said, "Hoegaarden will not be complacent with its position as the number one wheat beer but will lead the wheat beer market by providing innovation and differentiated consumer experiences that lead trends," adding, "Following the renewal, we will strengthen the beer image that best fits 'rest in daily life' through a new campaign."

This content was produced with the assistance of AI translation services.