Gmarket and Auction Launch 'AI Advertising' to Boost Sales for Sellers

"Highly Efficient and Ultra-Personalized Customized Products Enhanced by AI Engine"

[Asia Economy Reporter Yuri Kim] Gmarket and Auction announced on the 2nd that they will launch the 'AI Sales Boost' advertising service, which maximizes advertising efficiency for selling customers. While providing multifaceted support to increase sales for selling customers, they also explained that they will offer a 2-week free trial benefit for new selling customers to commemorate the service launch.

The 'AI Sales Boost' service is an advanced advertising service that applies Gmarket and Auction's AI engine to the existing 'remarketing' ads. It is a highly efficient and hyper-personalized advertising product that automatically selects the optimal products by analyzing customers' needs and preferences, exposing them on internal and external pages with high purchase rates. Even without directly searching for specific products, it displays highly likely-to-be-purchased products as customized information throughout the customer's purchase journey, reducing the complex purchase decision process and maximizing actual consumer behavior.

As it recommends advanced personalized products, the company stated that it enables efficient advertising execution without wasting advertising costs due to high purchase conversion rates. Since ads are delivered not only on Gmarket and Auction but also on popular websites, applications (apps), SNS channels, news, and portal pages, it is also effective in inducing revisits and purchases.

Gmarket and Auction are also conducting a promotional campaign to experience the AI Sales Boost advertising service. From the day after program application, a 2-week free trial benefit is provided without deducting advertising costs. If participants complete the survey sent via text message (LMS) one day before the free trial ends and register seller information such as site and ID, they will receive 5,000 won of e-money that can be used for advertising costs.

Detailed information can be found on 'ESM+,' the sales management site of Gmarket and Auction.

This content was produced with the assistance of AI translation services.