Jeonnam Province Enhances Value of Small Business Brands and Designs

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Jeonnam Province announced on the 1st that it will support brand and design development for small business owners who possess excellent technical skills and competitiveness but struggle to gain market recognition.

The brand and design development support project provides comprehensive assistance for small business owners such as skilled technicians, century-old stores, century-old small business owners, and shopping districts, covering the design of business names, products, packaging, as well as prototype production.

From the 2nd, design companies will be recruited, and from the 16th, applications will be accepted from small business owners and shopping districts wishing to participate in the project.

Jeonnam Province plans to select a total of 18 locations by June through document and on-site evaluations and presentation reviews: 8 new productions and 10 renovations (renewals). The project budget is 600 million KRW.

Detailed information on recruitment targets and application requirements can be found on the websites of Jeonnam Province and the Jeonnam Intellectual Property Center.

From 2016 to 2021, Jeonnam Province supported a total of 69 locations including traditional markets, shopping districts, workshops, and food stores.

The representative of company A, a century-old small business owner in Damyang who received support last year, said, “We stuck to tradition, but consumer recognition declined. However, after receiving support from Jeonnam Province’s project, consumers consistently say that the products are luxurious and well explained,” adding, “We will put our soul into enhancing the product’s value to match the brand.”

Kim Cha-jin, Director of the Small and Medium Venture Business Division, said, “Many small business owners work tirelessly with craftsmanship and pride despite difficult conditions,” and added, “We will ensure that their sweat and dedication, as well as the stories about the region and products, are widely conveyed to consumers through design and branding.”

This content was produced with the assistance of AI translation services.