CJ Olive Young Expands Health Supplements... Launches 'Ollyeongeseo Geongang Ollyeong' Campaign

Olive Young Health Supplement Sales Increase by 25% Annually Over 3 Years
Year-Round Large-Scale Health Supplement Campaign Starts from the 1st
'Easy and Safe Health Supplements'... Singer Yoo Hee-yeol Selected as Campaign Model

CJ Olive Young, 'Healthy Ollyeong at Ollyeong' Campaign.

[Asia Economy Reporter Yuri Kim] CJ Olive Young announced that starting from the 1st, it will launch a year-round large-scale health supplement campaign called 'Healthy Ollyeong at Olive Young.'

The campaign title 'Healthy Ollyeong at Olive Young' means enjoying and easily boosting health at Olive Young. Through this year-round campaign, Olive Young plans to establish itself as the leading health supplement channel favored by the MZ generation (Millennials + Generation Z).

The health functional food market is rapidly growing. According to the Korea Health Supplements Association, the domestic health functional food market size grew from 3.5563 trillion KRW in 2016 to 4.9273 trillion KRW in 2020, and 5.0454 trillion KRW in 2021. At Olive Young, sales of health supplements, including health functional foods, have increased by an average of 25% annually over the past three years, becoming a new growth engine.

Reflecting this trend, Olive Young proposes functional health supplements categorized by immunity, vitality, inner beauty, and slimming under the concept of easy and safe health supplements in the 'Healthy Ollyeong at Olive Young' campaign. Singer Yoo Hee-yeol was selected as the campaign model. Through Yoo Hee-yeol, who has a cheerful mentor image among the MZ generation, Olive Young plans to introduce health supplements available at its stores in an easy and fun way.

To provide an experience of 'Healthy Pleasure,' a health Ollyeong experience kit was planned. It allows customers to try up to 11 popular products at once. The package was designed in the shape of a game console, symbolizing raising the 'health gauge.' The experience kit will be given on a first-come, first-served basis to Olive Young membership customers who purchase over 60,000 KRW starting from the 5th.

Along with this, a popular health supplement special exhibition will be held until June 1st. Customers can purchase popular brand products such as Orthomol, Bibilab, and Foodology at reasonable prices. Additionally, from May 13th to 22nd, the 'Health Routine Special Price' event will be held, offering up to 41% discounts on over 100 carefully selected health supplements tailored to customers' health routines.

An Olive Young official stated, "We will present various health campaign concepts until the end of the year to make shopping for health supplements at Olive Young a natural part of customers' daily lives," adding, "We aim to establish Olive Young as a trusted channel where health supplements can be purchased most easily and quickly, beyond beauty products."

This content was produced with the assistance of AI translation services.