Professor Lee Jung-gi of Dongmyeong University, 120th Paper: 'Campaign Strategies for COVID-19 Prevention'

Social Science Research Productivity and Citation Index Among the Top in Academia

Professor Lee Jung-ki, Dongmyung University.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Professor Lee Jung-gi (40) of the Department of Advertising and PR at Dongmyung University, a Do-ing talent nurturing university, published his 120th paper on the 30th.

This paper, titled "Determinants of Compliance Intent with COVID-19 Prevention Guidelines in Korea and Taiwan," is a study conducted on Koreans and Taiwanese, who are regarded as exemplary countries in epidemic prevention. It was co-authored with Dr. Huang Wu-nyeom, a communication researcher from Taiwan.

The study is recognized for identifying the influence of media news on the compliance behavior with prevention guidelines among citizens of both Korea and Taiwan, and for proposing differentiated campaign strategies necessary to induce compliance behavior with prevention guidelines.

Another significant achievement of this research is understanding and predicting the compliance behavior of Koreans, who experienced state-led collective epidemic prevention for the first time through COVID-19, by examining the determinants of compliance with prevention guidelines among Taiwanese, who had prior experience with state-led collective epidemic prevention through SARS and other outbreaks before COVID-19.

In April 2022, Professor Lee Jung-gi published 21 academic books along with 120 papers.

According to the Korean Citation Index, Professor Lee's papers have been cited 1,319 times. Since entering the doctoral program in the second half of 2009, this averages to about 10 papers and 1.7 books annually. This means his papers are cited more than 100 times per year, ranking him among the top researchers in the national media, video, and advertising fields.

Professor Lee Jung-gi said, "I want to continuously produce practical results that can help real society through comparative studies between countries and cultures," and added, "I will not neglect efforts to increase the practical applicability of my papers."

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