Galaxy Mania 2,000 Attendees... Fan Party After 3 Years Since COVID-19

Everland Transforms into '522 Land' on the 30th
Offline Unpack Event Expected in the Second Half of the Year

[Asia Economy Reporter Cha Min-young] "I've only used Galaxy phones, and I applied feeling like I'm getting a 3-year compensation."

The ‘Galaxy Fan Party,’ a festival for Galaxy enthusiasts, is being held normally for the first time in three years since the outbreak of COVID-19. The event's attendance has been expanded to include all Galaxy smartphone owners, allowing anyone to comfortably experience the new flagship device, the ‘Galaxy S22’ series.

According to industry sources on the 28th, about 2,000 Galaxy phone users are expected to attend the ‘Galaxy Fan Party 522 Land’ event hosted by Samsung Electronics on the 30th at Everland in Yongin, Gyeonggi Province. The Galaxy Fan Party is an event prepared as part of a so-called genuine user acquisition strategy. Hundreds of people have attended each event, recording high competition rates. It was held whenever new products such as the ‘Galaxy S9’ and ‘Galaxy S10’ were released, but could not be held offline in 2020 and 2021 due to COVID-19. In 2019, when about 30,000 applicants gathered, former mobile division head Koh Dong-jin, who has since retired as an advisor to Samsung Electronics, made a surprise appearance, standing at the photo zone and personally participating in the gift-giving event.

The event name ‘522 Land’ is a playful representation of the English ‘S22’ of the main item, the Galaxy S22 series. Samsung Electronics previously revealed 522 through the Real Marketing Show Season 2 production. Galaxy smartphone users participating in this event can freely rent and experience the S22 series. Devices will be distributed on a first-come, first-served basis among the S22 Ultra, Plus, and standard models. The Rose Garden at Everland, transformed into 522 Land, will feature the ‘True Fan 522 Stage,’ ‘S Pen Atelier,’ ‘True Fan Story Gallery,’ and ‘Message Balloon.’ The stage will also include artist Park Myung-soo’s Camera Master Guide lecture, performances by singers Sunmi and Jung Se-woon, comedian Jo Se-ho, and webtoon ‘Ahopsu Uridul’ author Subakyang.

With the global easing of COVID-19 social distancing restrictions, Samsung Electronics’ smartphone unpacked (new product unveiling) event is also expected to resume offline in the second half of this year. Samsung Electronics has unveiled its second-half strategic flagship smartphones every early August in New York, USA, but replaced it with an online event due to COVID-19. The Z series is expected to be unveiled at this year’s second-half unpacked event. As Chinese smartphone companies continue to release foldable phones, attention is focused on whether Samsung Electronics can once again demonstrate new innovation.

This content was produced with the assistance of AI translation services.