'Alssong Dalsong Hometax' National Tax Service Produces Short-Form Videos to Resolve Queries

[Asia Economy Sejong=Reporter Kim Hyewon] "We will continue to develop electronic tax services that align with digital trends, while keeping in mind the core direction that ‘taxpayers should find it easy to use.’ We aim to provide tax services where ‘taxpayers do not need to visit the tax office’ and ‘can easily pay taxes even without deep knowledge of tax laws.’"

On the 28th, Lim Kwanghyun, Deputy Commissioner of the National Tax Service (NTS), stated this in his opening remarks at the '1st Hometax Short-form (short videos of 1 to 5 minutes containing key content) Video Contest.' The NTS, which is expanding various electronic tax services, unveiled short-form videos designed to help taxpayers quickly resolve their questions on their own during the Hometax usage process.

Hometax, launched in 2002, is the largest e-government service in Korea with a cumulative 30 million subscribers and 2.4 billion annual cumulative users. However, due to the vast system and complexity with over 5,000 screens, it remains challenging for taxpayers unfamiliar with tax laws, those vulnerable to IT, or first-time users of Hometax. The short-form videos act as a problem solver to help 'anyone easily and without discrimination' use the Hometax service.

The NTS began brainstorming for the short-form videos on January 18 and, over about three months, produced a total of 145 short-form videos through in-house production (113 videos) and internal staff contests (32 videos). Videos were prioritized for areas with high Hometax usage such as value-added tax, income tax, corporate tax, withholding tax, capital gains tax, inheritance and gift tax filing and payment, and subsidy applications?topics frequently inquired about by taxpayers.

At the contest, nine outstanding works were selected and awarded through frontline staff online evaluations (preliminary round) and final judging. The NTS stated, "We plan to promote a full overhaul of Hometax as a key project this year."

This content was produced with the assistance of AI translation services.