Jeju Air Wins National Customer Satisfaction Survey in LCC Category

[Asia Economy Reporter Yoo Hyun-seok] Jeju Air announced on the 26th that it was selected as the No. 1 low-cost carrier (LCC) in the National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center. This is the third time winning first place, following 2018 and 2020.

The National Customer Satisfaction Index survey is an annual product and service quality evaluation conducted by the Korea Productivity Center. It selects outstanding companies based on six survey items: ▲customer expectation level ▲customer perceived quality ▲customer perceived value ▲customer complaint rate ▲customer loyalty ▲customer retention rate.

Jeju Air received high evaluations particularly in customer expectation level, customer perceived quality, and customer perceived value. Especially, the customer expectation level was rated at the highest level in the industry. Even during the difficult travel period due to COVID-19, Jeju Air raised customer expectations by operating an in-flight meal caf? run by flight attendants and a flight simulator experience zone. Additionally, through various marketing partnerships such as GS25 and MyChef, launching new products, and providing differentiated partnership services including hotels, insurance, and rental cars, Jeju Air improved both customer expectation levels and perceived quality.

Furthermore, Jeju Air was the first national LCC to introduce business class, satisfying customers with both reasonable prices and comfort, earning high scores in customer satisfaction and perceived value. Kim E-bae, CEO of Jeju Air, said, “We will continue to research and challenge ourselves to lead the market by responding to the ever-changing expectations and values of customers,” adding, “We will also prepare for the upcoming post-COVID aviation era.”

This content was produced with the assistance of AI translation services.