What, Did I Really Come to a Baseball Stadium? ... Air Busan's 'Sponsor Day' Event at NC Dinos Home Game
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Did I come to a baseball stadium? Or did I board a passenger plane? The starting lineup introduction was announced like an in-flight announcement.
On the 19th, Air Busan held an ‘Air Busan Sponsor Day’ at Changwon NC Park for baseball fans, offering sights and entertainment.
Air Busan participated as the main sponsor in the NC Dinos vs. Samsung Lions game held that day. They held various events to add more fun to the game.
On the day designated as Air Busan Sponsor Day, Air Busan flight attendants took the mound to throw the ceremonial first pitch, and the starting lineup introduction and countdown were conducted in the style of an in-flight announcement, providing entertainment.
Also, before entering the stadium, spectators were given Air Busan travel kits on a first-come, first-served basis. During the game, the ‘Air Busan Logo Song Dance Challenge’ event was held, offering special gifts to the audience.
Air Busan also signed a business agreement for joint marketing with the NC Dinos baseball team that day.
Through the ‘Inning Event,’ Air Busan provided airline tickets and Air Busan goods, and agreed to offer an additional 10% discount when NC Dinos staff and players use domestic routes.
Along with the ‘Sponsor Day,’ NC Dinos installed Air Busan promotional facilities inside the home stadium to encourage domestic baseball fans to take more interest in Air Busan. The business agreement ceremony was attended by Air Busan CEO Ahn Byung-seok, NC Dinos CEO Lee Jin-man, and other officials.
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Air Busan CEO Ahn Byung-seok said, “The season of baseball, where cheers echo after the era of no spectators, has returned. I hope Air Busan Sponsor Day awakens the suppressed baseball instincts and becomes an opportunity for many to use Air Busan.”
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