"Expanded Range of Alcohol Types and Price Levels" Emart24 Opens Its First Alcohol Specialty Convenience Store

Over 700 Types of Alcohol Including Wine, Whiskey, Craft Beer, and Traditional Liquor Available
Wines and Whiskeys Priced Between 300,000 and 600,000 KRW, Plus Premium Craft Beer and Traditional Liquor

Emart24 Liquor Specialty Convenience Store 'Gangdong ECT Branch'.

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 19th that it has opened its first "Liquor Specialty Convenience Store," which offers a wider variety of liquor types and price ranges than its existing liquor specialty stores.

Emart24 first introduced liquor specialty stores in the convenience store industry in March 2019, carrying 100 to 200 types of wine, whiskey, and more within the store. The first liquor specialty convenience store was created by renovating the existing Emart24 Gangdong ECT store, which was operated as a liquor specialty store, and filling one-third of the store with about 700 types of liquor and side dishes.

This store, which combines a convenience store and a liquor specialty shop, is a model that Emart24 said can be introduced to new or renovated stores in the future. It was planned with the idea of allowing customers to purchase their desired liquor at the nearest location.

In line with the concept of a liquor specialty convenience store, customers can find a variety of products ranging from liquors under 10,000 KRW to wines and whiskeys priced between 300,000 and 600,000 KRW, as well as premium craft beers and traditional liquors priced between 10,000 and 20,000 KRW. Emart24 explained, "Recently, there has been a rapid increase in customers seeking unique liquors such as whiskey, premium craft beer, and Makgeolli, in addition to wine, which was the main focus of existing liquor specialty stores, so we have strengthened our whiskey selection." The strategy is to satisfy diverse consumer demands by offering high-end whiskeys such as Chivas Regal 25 Years, Dalmore King Alexander III, Royal Salute 21 Years, along with wines priced between 100,000 and 300,000 KRW, which are difficult to find in regular convenience stores.

Along with a wide range of products, proper management is crucial due to the nature of liquor. Therefore, a wine sommelier store manager oversees store management and recommends products to customers based on professional knowledge. The store is equipped with a "Smart Wallpad" that provides real-time temperature and humidity information, allowing customers to check the store's management status. In response to increasing demand for non-face-to-face services, "Digital Signage" is installed so customers can directly access information about the wines sold in the store.

Kim Ji-woong, head of Emart24's General Food Team, said, "There is a rapidly growing number of customers who want to experience unique liquors regardless of generation or gender, leading to an expansion of liquor specialty stores. We opened the first liquor specialty convenience store with the idea of providing customers with the liquors they want at the nearest location. We plan to continue expanding mainly in commercial areas with high demand for liquor."

Meanwhile, Emart24 currently operates over 3,800 liquor specialty stores. It also runs a "Wine & Whiskey of the Month" program, selecting and discounting wines and whiskeys of various price ranges every month.

This content was produced with the assistance of AI translation services.