NS Home Shopping to Sell 'Household Agricultural Products'... Broadcast of 'Yeolmaenamu Ugly Apples' on the 18th
"Lower Price Than Market Rate + Taste and Freshness Preserved"
[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 15th that it will broadcast the home-use apples "Yeolmaenamu Motnani Apples" on its T-commerce channel "NS Shop Plus" at 8:50 PM on the 18th.
"Motnani Apples" are apples with dry blemishes such as fine holes, scratches, punctures, or bruises, where the damaged part of the flesh does not expand further. Although their sweetness, taste, and freshness remain intact, these apples fall short of the product standards in appearance compared to gift apples, making them more affordable than regular apples and also called "home-use apples."
The "Yeolmaenamu Motnani Apples" (9kg) sold by NS Home Shopping this time are home-use apples collected and selected from major apple cultivation areas. The company stated, "These apples, grown in cultivation areas with distinct temperature differences between day and night, have been carefully selected after measuring their sweetness and stored in cold storage. You can enjoy the fresh, sweet, and tangy taste of good apples just like regular apples."
Starting with the sale of "Yeolmaenamu Motnani Apples," NS Home Shopping plans to take the lead in selling home-use agricultural products by properly evaluating the value of agricultural products for sustainable agriculture and supplying cost-effective agricultural products to consumers. The sale and consumption of home-use agricultural products help reduce fruit waste, support farmers, and prevent environmental pollution by reducing methane and nitrogen dioxide emissions generated from discarded produce. NS Home Shopping said, "We expect a virtuous cycle in healthy agricultural product distribution and will actively seek and sell various home-use agricultural products, as well as develop them into processed foods."
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Meanwhile, NS Home Shopping has received an integrated A grade in the ESG (Environment, Social, Governance) evaluation from the Korea Corporate Governance Service (KCGS). Through green management activities that focus on the future and collaboration, the company practices environmental management GreenFit, pursuing social responsibility and sustainable management.
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