Netmarble, Top 10 Global Mobile Publisher for 7 Consecutive Years

[Asia Economy Reporter Kang Nahum] Netmarble ranked among the top 10 app publishers worldwide with the highest revenue. NCSoft ranked 22nd, and Kakao ranked 41st.

On the 12th, data and analytics platform data.ai (formerly App Annie) announced the '2022 Top Publisher Awards' and revealed the top 52 mobile app publishers based on revenue.

The 1st place was taken by China's Tencent, followed by China's NetEase in 2nd place. Activision Blizzard ranked 3rd. Netmarble was the only domestic company to be in the top 10, marking its 7th consecutive year in the 'Top 10'. NCSoft ranked 22nd, Kakao 41st, and DoubleU Games 51st.

According to data.ai's analysis, consumers in the top 10 countries by mobile usage in 2021 spent an average of 4.8 hours on mobile daily, which is one-third of their waking hours. This is a record high, showing a 30% increase compared to 2019.

Global gamers spent $116 billion (141 trillion KRW) on mobile games, accounting for 68% of the total app store revenue of $170 billion.

data.ai explained, "2021 was a year when consumers' daily routines became mobile due to the pandemic, and interactions between people also settled on mobile games and social apps. In-app purchases and premium content subscriptions within mobile games and social apps became mainstream, leading to high revenues for related app publishers."

This content was produced with the assistance of AI translation services.