"Jangsu Makgeolli's Reign Toppled"... Homeplus Rises to No.1 with Sulbing Injeolmi Soonhee Makgeolli

Sulbing Injeolmi Soonhui Makgeolli sold at Homeplus.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 11th that the 'Seolbing Injeolmi Sunhui' Makgeolli ranked first in sales and volume within two weeks of its launch, surpassing Jangsu Makgeolli and Neurin Maeul.

Since Homeplus began exclusive sales of Seolbing Injeolmi Sunhui Makgeolli on the 24th of last month, cumulative sales exceeded 20,000 bottles by the 10th. Over the past five years, Jangsu Makgeolli has maintained an unshakable number one position in the Makgeolli category.

Seolbing Injeolmi Sunhui Makgeolli is a product jointly launched by the dessert cafe Seolbing and the liquor specialist company Bohae Brewery. The soybean powder from Seolbing’s signature menu, Injeolmi Bingsu, and the clean taste of 100% Korean rice Sunhui Makgeolli blend well to bring out a uniquely sweet and savory flavor.

A Homeplus official said, “The excellent sales performance of Seolbing Injeolmi Sunhui Makgeolli is the result of efforts not only in product development but also in sales and marketing across various teams at each store,” adding, “We will continue to discover and develop diverse products that attract customers’ attention and present continuous hit new products through collaboration at every stage from development to display.”

This content was produced with the assistance of AI translation services.