"The IKEA of Sports Equipment" Decathlon Opens at Zetaflex Jamsil Branch

Lotte Mart Expands Specialty Store Area... Adds Sports Equipment Store
Sells Over 8,000 Items Related to More Than 40 Sports Including Seungma

ZetaFlex Jamsil Branch, 'Decathlon'.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced that it has formed a strategic partnership with Decathlon and will open 'Decathlon Seoul 1st Store' on the 3rd floor of Zeta Plex Jamsil Branch on the 7th. The store spans approximately 2,430㎡ (about 700 pyeong) and sells over 8,000 sports goods related to more than 40 sports categories, including ball games, racket sports, and horseback riding. Experience zones for each sport category will be operated to expand customer engagement opportunities.

Decathlon is France's number one multi-sport brand, having opened its first store in 1976 and currently operating about 1,700 stores in 60 countries worldwide. It designs, produces, and distributes sports goods directly, offering high-quality products at reasonable prices. It presents products suitable for various levels, from beginner to advanced lines.

Due to the distinct division between popular and less popular sports, domestic sports brands distributed in Korea have limitations, mainly focusing on apparel and footwear products. Decathlon is a mega sports store where customers can find a wide range of sports goods with expertise and high functionality, as well as cost-effective sports apparel and footwear all in one place.

Decathlon operates 'Lille, France,' where it researches and develops sports products, and it has the price competitiveness to supply high-quality products at low prices by planning and producing products independently. Decathlon plans to test its self-developed innovative products in the Korean market to understand consumer demands for sports goods domestically.

Decathlon has its own technicians capable of bicycle repairs and will provide better services in various areas, including after-sales service (A/S). To commemorate the opening, until the 9th, customers who experience the test zone and those who purchase over 50,000 KRW will receive a 10ℓ hiking backpack as a gift.

Meanwhile, the Zeta Plex Jamsil Branch has strengthened its specialty store lineup with the entry of Decathlon. In addition to Decathlon, the basement level 1 houses 'Collioli (Pet)' and 'Lob's Plus (Health & Beauty),' the 1st floor has 'Bottle Bunker (Wine & Whiskey),' the 2nd floor has 'Room by Home (Living),' and the 4th floor has 'Toys "R" Us (Toys).'

This content was produced with the assistance of AI translation services.