Tmon and Kim Sumi Join Hands for Win-Win Cooperation to Discover Local Food Products

Business Agreement between Napalggot F&B and Partners

On the 4th, at the Tmon headquarters in Daechi-dong, Jang Yoon-seok, CEO of Tmon (left), actress Kim Soo-mi of Napalgot F&B (center), and CEO Jung Myung-ho are taking a commemorative photo at the business agreement ceremony between Tmon and Napalgot F&B.

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 5th that it has agreed to mutually cooperate with actress Kim Soo-mi's Napalkkot F&B (hereinafter Napalkkot F&B) to promote a regional win-win project.

Through this agreement, TMON plans to leverage its content production capabilities and commerce infrastructure to plan cooking-related content using local ingredients together with Napalkkot F&B. The goal is to promote mutual growth with related farmers and fishermen and revitalize the local economy through joint product development, brand promotion, and sales expansion.

First, Kim Soo-mi will travel nationwide to discover local specialties or lesser-known ingredients and processed foods, personally verify the products, plan high-quality products, and present this process as TMON's original content. Additionally, TMON plans to schedule a regular program on its live broadcast 'TVON' to sell jointly planned products and excellent local products.

Since the public has high trust in actress Kim Soo-mi's cooking skills and expertise in food and ingredients, TMON will actively seek her advice in discovering and commercializing local food products.

Jang Yoon-seok, CEO of TMON, said, "We will do our best to contribute to Napalkkot F&B quickly achieving its business vision through the technology and infrastructure that TMON possesses as a platform operator."

This content was produced with the assistance of AI translation services.