"World-Stirring Hero Stories" Nongshim Shin Ramyun Highlights Firefighters' Bravery

[Asia Economy Reporter Song Seung-yoon] Nongshim announced on the 31st that it will promote the ‘Stories of Heroes Who Move the World’ project to highlight the heroic acts of firefighters.

As part of this project, Nongshim will release a limited edition of Shin Ramyun featuring firefighters' stories and run bus stop advertisements supporting firefighters. The limited edition Shin Ramyun packaging will include a QR code linking to interview videos, aiming to share firefighters' stories with the entire nation.

The first featured hero is Choi Gil-su, a firefighter from Yongsan Fire Station, who in 2017 blocked flames with his body at a multi-family house fire in Yongsan and rescued five residents. Previously, Nongshim held a radio broadcast campaign to collect and share stories related to firefighters. Among the 219 stories submitted, Choi Gil-su’s story was selected and promoted through the limited edition product and advertisements.

This project is part of the ‘Campaign for Safety That Moves the World,’ which Nongshim and the National Fire Agency have been conducting since last year. Earlier, Nongshim signed an agreement with the National Fire Agency to provide 10,000 residential fire alarms to underprivileged households nationwide.

Along with the limited edition release, Nongshim will also hold a social media event in collaboration with the firefighting equipment upcycling brand ‘119REO.’ Participants who post certification photos of the package or supportive messages on their personal SNS accounts will be entered into a draw to win goods such as pouches made from recycled fire hoses and firefighter character badges. More details can be found on Nongshim’s official website.

A Nongshim representative said, “This project was launched to give back for the great love Shin Ramyun has received from the public and to fulfill our social responsibility by sharing firefighters’ activities. We will continue various activities to promote firefighters’ stories in cooperation with the National Fire Agency.”

This content was produced with the assistance of AI translation services.