KCC Selected as No.1 in '2022 Korea Industrial Brand Power'

2022 Korea Industry Brand Power No.1, 'Sup-euro' and 'Changho'.
[Photo by KCC]

[Asia Economy Reporter Kim Jong-hwa] KCC was ranked first for four consecutive years in the eco-friendly paint category and first for two consecutive years in the window materials category in the '2022 Korea Industry Brand Power (K-BPI)' survey conducted by the Korea Management Association Consulting (KMAC) on the 29th.

In this survey, KCC's architectural water-based paint brand 'Sup-euro' secured first place for four consecutive years in the eco-friendly paint category. Sup-euro is KCC's representative eco-friendly paint brand that minimizes the emission of harmful substances. The name signifies transforming urban building forests into spaces that can breathe healthily like natural forests through eco-friendly paint. Notably, Sup-euro was also recognized for its quality by ranking first for seven consecutive years in the Korea Quality Satisfaction Index (KS-QEI) survey conducted by the Korean Standards Association (KSA) last year, reaffirming through the K-BPI survey that it is the most beloved eco-friendly paint among consumers.

'KCC Changho' was named the number one brand in the window materials category for two consecutive years. KCC Changho is KCC's PVC window brand, notable for its excellent insulation performance. Windows are a crucial factor in determining a home's performance and are used for a long time once installed. Therefore, consumers are very careful when choosing window products. KCC Changho satisfied the demanding standards of consumers, allowing it to become the first brand that comes to mind when thinking of 'windows.'

A KCC representative stated, "Since brand power is measured by customer satisfaction, being selected as number one in the K-BPI this time is very meaningful as it shows that our products and service quality have been recognized by customers and that our position in the market has been solidified." He added, "We will continue to prioritize customers and strive to earn their unwavering love through continuous development of eco-friendly products and a systematic brand management system."

This content was produced with the assistance of AI translation services.