Theborn Korea Unveils Two New Meal Kits... "Perfect for Homemade Meals"

[Asia Economy Reporter Moon Hyewon] The Born Korea announced on the 31st that it will launch two meal kits featuring CEO Baek Jong-won's special recipes: ‘Baek Jong-won's Zucchini Gochujang Stew’ and ‘Baek Jong-won's Soy Sauce Pork Bulgogi.’ This is the first time The Born Korea has introduced meal kits in the convenience food product category.

The two meal kits combine everyday dishes that the whole family can enjoy regardless of the season, with sauces developed by The Born Korea and recipes from CEO Baek Jong-won. They consist of two popular menus based on gochujang and soy sauce.

‘Baek Jong-won's Zucchini Gochujang Stew’ is a dish generously filled with large-cut zucchini and pork, featuring a harmonious blend of mild pork, sweet zucchini, and a spicy broth. It also boasts a rich flavor with fresh shiitake mushrooms, green onions, and onions, and can be enjoyed even more deliciously by adding tofu and potatoes according to preference.

‘Baek Jong-won's Soy Sauce Pork Bulgogi’ consists of sweet and savory soy sauce pork bulgogi, oyster mushrooms, and fresh leafy vegetables, offering a high level of satiety and a hearty appearance. The addictive soy sauce pork bulgogi can be wrapped in ssam cabbage or enjoyed as bibimbap by adding rice, gochujang, and sesame oil.

The meal kits allow you to easily complete home-cooked meals in about 10 to 15 minutes of cooking time.

The Born Korea plans to initially launch the products through The Born Market, Market Kurly, and Homeplus, gradually expanding the sales channels. Starting with this product launch, they plan to introduce a diverse lineup of meal kits.

This content was produced with the assistance of AI translation services.