Melon Launches 'Melon Spotlight' Service Focusing on K-POP Albums

[Asia Economy Reporter Kang Nahum] The music platform Melon has launched a service called 'Melon Spotlight' that highlights artists' new albums.

Melon's operator Kakao Entertainment announced on the 29th that it will showcase content related to the group NCT DREAM's second full-length album 'Glitch Mode' through Melon Spotlight.

This service is exposed in the second top area on the main screen of the Melon application (app). Paid members can immediately recognize the new release. It also provides content such as original audio content in the form of music broadcasts called ‘Melon Station,’ ‘Melon Magazine’ featuring trend introductions by professional writers, and exclusive images.

In addition, the exposure effect is maximized by broadcasting on the large LED screen at Samsung Station K-POP Square so that the artist and the new album can be widely known to the public. At K-POP Square, from this month, teasers and music videos of albums selected for ‘Melon Spotlight’ are being shown along with Melon BI (Brand Identity) during the artist's new release promotion period.

An event commemorating the launch of Melon Spotlight is also underway. If you complete all three missions?liking the 'Glitch Mode' album, listening to all tracks of the album, and leaving a review of the title track ‘Buffering (Glitch Mode)’?you will be entered into a draw to receive a physical 'Glitch Mode' album, a signed postcard set, and an NCT DREAM Polaroid photo package.

Following NCT DREAM, leading K-POP artists who make a comeback with new albums will continue to be highlighted through ‘Melon Spotlight’.

Lee Jaeuk, head of the Melon division, said, "Melon is a representative leading service that opened the subscription economy era and has worked to lay the foundation for the global K-POP craze so far. The newly introduced ‘Melon Spotlight’ is also a service planned to strongly connect artists and fans and contribute to the activation of K-POP. This year, we will continue to take the lead in strengthening the music ecosystem through various new services."

This content was produced with the assistance of AI translation services.