Lotte Department Store Hosts Kenzo Limited Popup Store Event at Jamsil Branch

Lotte Department Store will hold Kenzo's limited popup store event on the 4th floor of AvenueL Jamsil from the 2nd to the 17th of next month.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 30th that it will hold Kenzo's limited popup store event on the 4th floor of AvenueL Jamsil branch from the 2nd to the 17th of next month.

This popup store is the third event held this year among the collections presented by 'Nigo', who was appointed as Kenzo's artistic director last September. It showcases a total of 15 styles, including 8 women's clothing items and 7 men's clothing items, all of which are gender-neutral. In particular, as a capsule collection, it offers a great opportunity to purchase the director's collection products, which are usually difficult for the general public to access, right on the spot. Unlike typical annual collections, capsule collections are limited to about 10 to 20 types of products without being restricted to a specific period.

This collection is a limited popup store event conducted in a drop format and is sold exclusively at designated locations in a total of 11 countries worldwide, including South Korea, the United States, the United Kingdom, France, and Italy. It operates with limited quantities per style, and once the period ends, these collection products will no longer be available for purchase at Kenzo's regular stores.

Following the third drop event of Kenzo held this time, Lotte Department Store plans to present Kenzo's final drop event for the first half of the year at its main branch in May.

A Lotte Department Store official said, "This Kenzo popup store event shows Kenzo's new direction of designer fashion worn in the real world," adding, "We will continue to make it a sacred place for luxury brand popup stores that showcase trend-leading fashion first."

This content was produced with the assistance of AI translation services.