"Founding Event + Store Renewal Synergy" Homeplus Sees 300,000 Member Increase This Year

Homeplus Strengthens 'All Line' Strategy... Achieves Results Online

Homeplus Online Delivery.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 28th that its recently strengthened 'All line' strategy is delivering results not only offline but also online.

Homeplus stated that the number of new downloads of the Homeplus mobile application (app) reached approximately 280,000 as of the 20th of this year. The number of MyHomeplus membership sign-ups also increased by about 300,000, which means 2.6 new members joined every minute.

It is analyzed that this is due to the synergy effect of the 25th anniversary integrated sale event 'Rock Festival' held this month and the renewal of offline stores. From the 1st to the 20th, during the Rock Festival event, Homeplus online orders increased by about 31%. Among the seven stores reborn as 'Homeplus Mega Food Market,' the number of customers who set the Ganseok and World Cup stores as their favorite stores on the 'MyHomeplus' app each exceeded 50,000.

Homeplus started online business and fresh food delivery in 2002, the first among large marts. Through the 'All line' strategy, which leverages existing store assets with 'Mart Direct Delivery,' online sales, which were around 500 billion KRW in 2017, increased by an average of 20% annually over five years, exceeding 1 trillion KRW in the 2021 fiscal year.

Currently, Homeplus has added online logistics functions to a total of 373 stores, including 121 Homeplus large marts and 252 Homeplus Express stores, utilizing 80% of its total 467 stores as logistics hubs. On Homeplus online, purchases made before 2 PM can be delivered on the same day. In October last year, the pilot operation of the 'Seven Order' service began, extending the reservation deadline from 2 PM to 7 PM and delivery time until midnight.

Homeplus Express online products can be delivered within an average of one hour if ordered before 10 PM through the 'Immediate Delivery' service. The Homeplus Express online 'Immediate Delivery' service, first introduced in March last year, saw sales surge by 1080% within one year.

The proportion of 'parcel delivery' is also increasing. Through the operation of the 'Online Direct-from-Production Area Section,' the service where producers ship products directly from the production area to customers via parcel delivery is being expanded.

Lee Tae-shin, Head of Homeplus Online Business Division, said, "We will continue long-term investments to attempt various transformations that maximize Homeplus's mart direct delivery experience. We will also continue win-win activities that enhance online customers' shopping convenience and provide sellers with opportunities to expand online sales channels."

This content was produced with the assistance of AI translation services.